Agenda

The following is our agenda for the day of the conference. For full session descriptions, click here.

8:00-8:45amNetworking (Coffee and light refreshments available.)
8:45-9:00amWelcome & Announcements ~ Lara Wellman (T102)
SESSIONSCase Studies, T123
Content, T117Strategy, T130Tools, T119
9:45-10:35amFarewell to the Penny: A Case Study in Social Media for Government
~Kristen Scheel		How Selfish is your Communication?
~Christopher Gostling		Content Marketing Step-by-Step
~Joseph Thornley		LinkedIn: The Next Play
~Perry Monaco
10:35-10:50amBREAK
10:50-11:40amBeyond the Blog: Tips for Transitioning to Professional Writing Online
~Karen Green		Capital Changes: Shifting the Legal Landscape in e-Marketing, Privacy & Intellectual Property
~Ariadni Athanassiadis		Delivering Delight on Both Sides of the Screen: A new approach to audience engagement through social media
~Joe Boughner		Twitter Chats for Beginners, Brands and Businesses
~Vanessa Chiasson
11:40am-1:00pm
LUNCH
1:00-1:50pmWine, Food and Friends: Engaging social media influencers to attract new audiences to the Orchestra
~Kelly Rusk &
Kimberly Raycroft		Crafting great content
~Mel Coulson		How to Develop a Social Media Strategy for your Business
~Sherry Crummy		Doesn’t everyone hate newsletters?
~Lara Wellman
1:55-2:45pmA story about a little company that made itself useful (Or, provide it and they will come.)
~Diana Coote		Refresh, renew, rethink your blog (Or, get your bloggy mojo back!)
~Karen Wilson		Cracking the Code to Your Online Personal Brand
~Cyrus Mavalwala		Look good and grow your audience with Pinterest
~Vivian Cheng &
Eric Jean-Louis
2:45-3:00pm
BREAK
3:00-3:30pmRoundtable 1 (View list of roundtables.)
3:30-4:00pmRoundtable 2 (View list of roundtables.)
4:05-4:45pmClosing Keynote ~ Jenna Jacobson, University of Toronto (T102)
4:45-5:00pm
Closing Comments ~ Lara Wellman & Karen Wilson

Be sure to join us for the post-conference dinner at Chances R!