Our speakers are sharing great content with us leading up to the conference. Today’s post is from Ariadni Athanassiadis who will be presenting a session called Capital Changes: Shifting the Legal Landscape in e-Marketing, Privacy & Intellectual Property. SoCap is coming up fast – get your tickets soon!

I read recently a short article in Forbes contributed by Victor Hwang entitled “Your Secret Weapon in Business: Culture”. This article includes a brief interview with Bill Tobin, a consultant in organizational development who explains that:

[C]ulture encompasses a people’s whole way of life. It includes our learned ways and habituated patterns.  It starts with our beliefs, which then influence how we think and act. Culture incorporates a common “language” to communicate those beliefs and thinking.

One of the interesting and inescapable aspects of culture is that when you strip it back to its essence, it is about how we engage in our relationships, whether they are of the moment, for a time, or lifelong. The way we communicate keeps changing, but fundamentally we care about the quality of our communication with each other.

The recent legal developments that I will be speaking about at Social Capital 2014 are directed to facilitating and guiding behaviors in our economic relationships with one another. The new regime for addressing spam, misleading advertizing and invasions of privacy under CASL is a response to e-communication behaviors that have been impacting our ability to choose who we engage with, and what we direct our energies to.

Trademarks and copyrights, on the other hand, are tools used globally for communicating ideas, who we are and what we have to offer. While the changes to the legal frameworks for using these tools are responsive to digital and international commercial realities, it is unclear what influence they will have on the economic behaviors that impact the lives of individuals and communities.

At a high level, talking about these legal changes presents not only an opportunity to adapt your e-marketing practices, but more to the point, an opportunity to get back to relationship basics in an evolving business culture. I invite you to come out to Social Capital 2014, learn about the new legal language you have to work with and then continue to make your contribution to that culture.

Ariadni Athanassiadis is an attorney advising entrepreneurs and professionals about their opportunities to make their expertise, innovations and creativity work for their enterprises and the communities they serve. Her Social Capital Conference session will focus on understanding the basic requirements of the new Canadian Anti-Spam Legislation; understanding the growing range of branding elements that may be protected as trademarks under anticipated legislative changes; and conducting an initial audit of e-marketing practices to take the new legislative changes into account.