Roundtables
Social Capital peeps get the opportunity to attend moderated roundtables each year. It’s a great opportunity to grab a coffee and ask questions, share your own knowledge, and dig deep into the topics you’re most passionate about in a casual and friendly environment. This is info-sharing at its very best, which is what Social Capital is all about.
Analytics – Looking beneath the surface
Sherrilynne Starkie
A discussion about social media analytics and digging deep to gain real insight.
Blogging 201
Andrea Tomkins
Congratulations! You’ve set up a blog and are publishing your thoughts and ideas to the world… but now what? Bring your burning questions about content creation, SEO, monetization, marketing your blog, and growing your audience.
Blogging and Intellectual Property
Ariadni Athanassiadis
The roundtable will pick up where Ariadni’s session discussion on blogging and intellectual property ends off by giving attendees an opportunity to raise specific questions about how to use the checklist tool to assess their opportunities and risks vis-a-vis the intellectual issues that are relevant to their blog content and subject matter domain.
DIY Video
Anthony Wong
Strategies for in-house video production for your organization or cause.
E-book basics: from digital to print
Doris Chung
Ever consider creating an e-book? Join us to discuss software, best practices and what you would need to know to bring a book to print in the future.
E-newsletter Essentials
Lara Wellman
While many feel e-newsletters simply clog up people’s inboxes, others really appreciate receiving information without having to go looking for it. We will discuss reasons for having a newsletter, best practices for content and answer questions you may have about your own newsletters.
Enhancing your organization’s home on LinkedIn
James Howe
Does your organization have its own presence on LinkedIn? A LinkedIn company page provides a home for your organization on LinkedIn and much more. In this roundtable, we’ll discuss best practices for company pages and our first-hand experiences with our own pages and those we follow–with an eye on determining next steps to make our organization’s pages better.
Facebook by the Rules
Karen Wilson
You hear about pages being deleted without warning and ads that aren’t approved. Why does this happen and how can you prevent it from happening to you? And just what is an acceptable contest? We’ll talk about all these things and more as we dive into the mire of Facebook terms of service and guidelines.
From Hobby to Hire: How your blog and social presence build an online reputation that can open the door to paid opportunities.
Rebecca Stanisic
Can you really make money on and off your blog? Find out how to position yourself so that people want to work with you, where to find opportunities and to know when free is a good thing or a four letter word.
Hey, You’re Funny!
Dee Brun
The How…When …and Where to inject humour into your writing. Anyone can be funny, however …as in life, it’s all about timing.
How bloggers and brands can work together to share compelling content
Mary Pretotto and Simon Sage
As a brand, how are you sharing your news with bloggers in a way that is compelling enough to have them write about you? As a blogger, how are you finding the information your readers want to keep them coming back? Let’s discuss!
Plays Well with Others
Kim Samsin
Your personal blog is a joy. But there’s that idea you have, the one that might work best as a team effort. Why would you want to collaborate–and should you? Explore examples of successful collaborative projects, planning/communication tools for keeping everyone on track, and ideas for maintaining friendships throughout the process.
Rebranding, big and small: How to manage a successful makeover.
Jordan Danger
Your focus has shifted, your story has changed, or your product has evolved…great! Now what?! This round table will talk about how to handle rebranding big or small, with a focus on remembering what matters to your audience.
Social Media Policies and Brand Guides
Shawna Tregunna
What you need to get down in writing before you start a social media campaign for your business or organization.
Stop being boring, pretend like you’re a human
Shawn MacDonell
Social media can be a wonderful tool but so many of us forget to add a little bit of personality. “What do you mean I can be funny?” “Can I really say that?” are statements I hear from clients all the time until I kick their ass to be a person again. Come join the ongoing debate about professional versus personal online.
Strategy – Establishing Awareness, Understanding, Meaning FIRST
Chris Gostling
Learn how to successfully bring the trifecta of Awareness, Understanding, & Meaning into social media campaigns in the planning session. This will be a continuation of his talk “The Strategy of Strategic Thinking”.
Writing for video
Kat Inokai
Transitioning from blog to vlog – what you need to know.