Our speakers are sharing great content with us leading up to the conference. Today’s post is from Joe Boughner who will be presenting a session called Delivering Delight on Both Sides of the Screen: A new approach to audience engagement through social media. SoCap is coming up fast – get your tickets soon!

#SoCapOtt – A Haiku

Engagement, delight
What can it all even mean?
Let’s define, shall we?

Joe Boughner is a seasoned communications executive with almost 15 years of experience in the industry. Drawing on experiences working with major Canadian brands, Joe’s session will present a framework for defining audience personas and mapping their interactions with your organizations with a particular focus on needs, wants and opportunities to deliver, complete with a measurement framework for defining success.