Social Capital Conference Agenda

Advanced
Using Social Media to Facilitate Social Change with Stacey Diffin-Lafleur (@TheStacey), Shannon Smith (@cafenoirdesign) and Keenan Wellar (@keenanwellar). Moderated by Karen Wilson (@Karen_C_Wilson). Scores of companies are flocking to social media networks to get the word out about their products and services – through direct participation and by utilizing the services of bloggers and other social media users. These organizations have begun to realize the value of social media to influence people to look at and often buy a product they may not otherwise have known about.

If social media can be used to increase profits, why not use it to make the world a better place? Non-profit organizations and activists have found social media invaluable for engaging audiences in mission-oriented actions. But social media proponents must often deal with barriers that range from risk aversion to lack of resources.

What motivates proponents of social change? How do they make an impact through social media? What are examples of success stories and strategies for overcoming barriers? Join this panel as they give an overview of how social media can help change our world for the better.

Business
Enterprise 2.0 – Building the social organization with Joe Boughner (@joeboughner) and Nick Charney (@nickcharney). While tools like Twitter, Facebook and YouTube are all the rage outside the firewall, what is getting all the attention behind it? This provides an overview of available tools, but more importantly explores the risks, benefits, strategies and opportunities at the feet of progressive leaders looking to successfully manage major change within their organizations.

Advanced
Social Media Insights & Epiphanies from a Startup Guy with Craig Fitzpatrick (@craig_fitz). Craig has been involved with startup companies for the last 20 years and most recently has been head of products for a social media analytics company, SWIX (swixhq.com). In working with creative agencies, social media consultants and their clients, Craig and his team have been realizing certain truths about this new medium and the new discipline of social media. In this session, Craig will share some of the models, perspectives and epiphanies from the last 2 years of being in the trenches of social media.

Business
Finding the right fit – How to choose the right online tools for your business with Dani Donders (@danigirl), Vivian Cheng (@blendcreations), and Lara Wellman (@larawellman). Social media can be a cost-effective way of not only making contact with customers, both new and current, but also of engaging with them in a real-time and active way. The tools are often free, but they do require some time and effort to implement. When selecting the social media tools that are right for your business, you must consider the audience you are trying to reach and your goals. This session will give you a primer on some of the most popular tools, how to get the most out of them, and present case studies of how various types business have successfully used social media.

Topics for discussion include:

• Monetizing with the Big Three: Ad networks, Affiliate Ads, and In-house ads. What are they, and what will work for you?
• I Didn’t Know You Could Do That! – Surprising other ways of moving and shaking with your blog (Hint: It’s not just about ad sales)
• Is there $ in $0? – What’s the value of working for free, and should you consider it?
• The Business Of You – Transparency, Authenticity, Saying No, and Paying the Bills (Your Bills)

Advanced
Don’t Double Down: Take the High Road with Social Media Strategy. Navigating the Human Web and Building Social Business with Kneale Mann (@knealemann) and Dennis Van Staalduinen (@denvan).
Dennis Van Staalduinen uses real-life examples from his former client KFC to show how you can win every social media battle, with huge clicks, viral shares, media references and buzz, but still lose the brand war – and badly. Kneale Mann outlines how human behaviour, the social web and business can work together to improve internal and external customer service.

Business
Social Media Metrics with Scott Lake (@scottica) and Ben Myers. Is your social media campaign making a difference? Arm yourself with data to show that your outreach is driving discussions, traffic and conversions. Spanning fans, shares, tweets and mentions – and boiling it down to dollars and cents – this session will describe the strategies and tools needed to not only measure your progress, but also to determine how social media is impacting your personal or business goals.

Closing remarks.